Finance

 

It is important to understand that things may not go to plan and to have a wide variety of options for funding. Here i brainstormed a few possible options for funding:

new-mind-map-1

Here are my financial plans and calculations for the first year of my business start-up:

First here I my current financial survival budget. This is based of my spendature currently and estimated for the future month while working on this project. In this survival budget I will be staying at home.

survival-budget-table

In this second survival budget I have planned according to if I was to move out of home and into a studio flat in Birmingham so I am closer to my work

survival-budget-table-2

Here is my start-up costs for the business

start-up-costs-table

Here are the post start-up costs for the business

Post start up costs table.png

 

Here is my cashflow spreadsheet for the first year

cashflow-table

 

Finances explained:

Here is a small template of potential financial options I could consider if for example one fell through.

finance options.jpg

Sponsors:

I will look to secure 2 sponsors per month. I am mainly going to be looking at social media scheduling apps and even content creating apps. A few i found are seen above in my fiance options.

Hootsuite

Buffer

Tweetdeck

Viva Video

 

Loans:

Princes Trust

https://www.princes-trust.org.uk/

I will be using the Princes Trust as one of the main keys of funding for this project.

Why?

“The Trust has returned £1.4 billion in value to society through our help for disadvantaged young people over the last ten years alone.

Our free programmes give young people the practical and financial support they need to stabilise their lives. We help them develop key skills while boosting their confidence and motivation.”

https://www.princes-trust.org.uk/about-the-trust

The trust offers a loan of £7,500 for start-up businesses like mine and many others. The loan can be repaied between 1-5 years with a 6%APR.

I calculated this for myself over 5 years for my finances using http://www.moneysupermarket.com s loan calculator:

loan-calc

It = £144.44 a month for the 5 years.

I will be using this money for the majority of the first years costs. Such as paying for my staffs travel, events, networking, the offices etc.

Big Issue Event

2017-01-08 (8).png

Criteria

BII’s Social Enterprise Investment Fund invests in social enterprises based in the UK that meet the following criteria:

  • Clearly identifiable, high value social or environmental impact
  • A robust business model which is either scaleable or replicable
  • A strong management team with proven capability to deliver
  • In general, a history of positive cash generation or a clear near term path to cash and surplus generation
  • Operations based in the UK, although up to 10 per cent of the Fund’s capital may be invested in social enterprises which are based in the UK but have operations overseas.

The Fund targets five priority social mission areas:

  • Jobs, Education and Training – increased access to education, training and sustainable employment for disadvantaged groups.
  • Health and Social Care – innovation and improvement in health and social care services for the vulnerable and people with disabilities.
  • Environment – community-driven renewable energy and resource conservation enterprises that create local economic opportunities.
  • Financial Inclusion – access to financial services for low-income consumers excluded from mainstream provision.
  • Community Development – acquiring, regenerating and developing community owned assets, including land and property, that benefit local people in deprived urban and rural communities.”

http://bigissueinvest.com/about-bii/

Banks

HSBC

2017-01-08-4

IMPORTANT INFO

Loan size
The minimum loan size is £1,000 and the maximum is £25,000.

Loan term
The minimum loan term is 12 months and the maximum is 10 years.

Interest rate
The interest rate is fixed for the term of the loan and agreed at the outset. Interest is charged throughout the full loan and any month when a repayment is not made.

Arrangement fee
A competitive arrangement fee of £100 is payable at the start of the loan.

3-month payment holiday
A 3-month repayment holiday is available at the start of the loan. If this option is taken, interest is charged throughout the 3-month period, meaning the amount of interest you pay will be higher.

Early repayment charge
Under the Consumer Credit (Early Settlement) Regulations, if the loan is repaid early the bank is entitled to deduct interest of 1 calendar month and 28 days. This is automatically included in the calculation of the rebate of interest to give the loan settlement figure.

http://www.business.hsbc.uk/en-gb/finance-and-borrowing/credit-and-lending/small-business-loan

Santander

2017-01-08-5

Interest rate
From 7.9% p.a. to 12.9% p.a. The actual interest rate you’re offered is based on a credit assessment of your financial circumstances. Once the loan is taken, the fixed rate is set for the duration of the loan. Interest is calculated daily on the outstanding loan balance.

Arrangement fee
You pay a one-off £100 Business Loan arrangement fee.
Early repayment charges may apply.

What checks do you need to do for me to get a Business loan with Santander?
To apply for a business loan you must agree to us conducting a credit check on you. It’s very important to provide accurate information in your application – we might decline your application based on the results of your credit check, or if you have provided false information.

How much do I have to pay under the agreement?
You pay a fixed amount each month by Direct Debit (made up of the original loan amount and the interest charged). Your credit agreement will detail how much you pay (in total and each month), and when the payments will be due.

http://www.santander.co.uk/uk/business/borrowing-finance/business-loans

Barclays

2017-01-08-6

“What we’ll need

  • Your trading accounts, business plan and details on profits and losses
  • Information on what you’re planning to use the loan for including whether security is needed

We’ll try to give you a decision within 48 hours. Sometimes we might need more information from you before we make our lending decision. If we do, we’ll get in touch with you.”

http://www.barclays.co.uk/business-banking/borrow/loans

Natwest

2017-01-08-7

“Giving your business the flexibility it needs
Borrow from £1,000 up to £25,000 at a fixed rate. You know how much you’ll pay each month, allowing you to manage your cash flow in line with your plans. Terms ranging from one year, up to ten years. Suitable for most types of small to medium sized businesses – from sole traders to partnerships and limited companies.

Your small business loan offers:

No arrangement fees

It’s good to know that we don’t charge any arrangement fees for our small business loans.

Borrowing that suits your needs

Whether you want a quick cash injection or a longer-term loan to help your business grow, our small business loan could give you what you need.

Discounted rates

If you have an Advantage Business Account with us you can benefit from a 1% discount on borrowing rates.

We’re here to help

Here are some other loans I found through Money Super Market.com:

2017-01-082017-01-08-12017-01-08-22017-01-08-3

 

Grants

Business Development Fund

https://www.gov.uk/guidance/business-development-grants-growth-programme#who-can-apply

2017-01-08-10

Bright Ideas Fund

http://mycommunity.org.uk/take-action/getting-started/support-grants/

2017-01-08 (9).png

 

Membership & Go Fund Me + Patreon

https://uk.gofundme.com/

https://www.patreon.com/

I will be using both these online funding sites to help build my business financially as both offers great benefits.

I will start with Go Fund Me to build social capital and awareness and my product.

“Launched in 2010, GoFundMe is the world’s largest social fundraising platform, with over $3 billion raised so far. With a community of more than 25 million donors, GoFundMe is changing the way the world gives.”

https://uk.gofundme.com/about-us

I came up with the 10K total goal as my start-up costs are:

£8640.44 (See start-up costs spreadsheet)

In order to make sure we have enough money to cover this total plus excess for emergencies I decided upon the total of 10k. This would mean securing just under 1k a month.

I will run the campagne for 1 year to give it enough time realistically to build awareness and grow. This also gives us a year to network, attend conferences, plan to secure other funding such as the Princes Trust and also build our social media sites to better our customer relationships.

The Go Fund me donations will be the same a our Patreon memberships so we can easily move across customers without hassle and new fees.

 

When we reach the goal total we will begin the start-up and building of websites, our offices, our backlog of videos and content to offer. We will then set up a Patreon account. This will let people who previously didn’t support us to now support u monthly and people who had supported us a way to continually support us.

Patreon allows you to:

“PAYCHECK FROM YOUR FANS
Harness the power of your biggest fans by letting them fund your ongoing content creation with a monthly subscription amount of their choice.
HAVE THE FREEDOM TO CREATE MORE
With less focus on the dollars, you’ll be able to spend more time doing what you do best; making awesome stuff.
GIVE YOUR PATRONS SPECIAL STUFF
Now that you’ve found your most devoted fans, you’ll be able to repay them with unique rewards that you

 

Below is my Patreon Membership board. I will offer 3 memberships for my business in the first year at these prices.

 

I wanted to offer 3 different packages for my business to suit everyone’s needs and financial situation.

Business (1).jpg

The Personal package simply offers early acess to video content. I got this Idea from a number of Patreon users such as Sarah Graley and Jessica Nigri. Both these users offer content early as their minimum donation package. It will also include you in the mailing list for a weekly roundup of the latest news, tips and tricks. This will help connect with our customers and also help us keep them in our books for future meetings and or upgraded memberships.

The Premium membership will be for the start out professionals. I will offer them the benefits from the personal package and also access to content not available to the general public such as videos which cover data analytics.

The Business membership is more for people who already are running their own business but want to improve their social media interactions and relationships. This package will include the benefits from both the personal and premium but also give a short analysis and personalised tips for your own business and how we feel you should be responding to customers.

Each of these memberships I priced against what my focus group said  in their survey they felt they would pay for these benefits. I will look to increase prices in the future when we are more established and can offer more to our members.

package-1-intereted-surveypackage-2-intereted-surveypackage-3-intereted-surveypackage-4-intereted-survey

Each month we hope to increase our patreon cash flow by £100 in order to build a strong business and secure financial income to support staff and larger ventures.

Here is a table to show how much from each membership we would need in order to keep growing each month. This will also keep up motivated as setting targets to reach is incredibly important to build a business.

patreon-income-1

 

Social Media

YouTube

https://creatoracademy.youtube.com/page/lesson/revenue-basics?hl=en-GB

Twitter

 

“1. Crowdsource.

Crowdsourcing is the practice of soliciting ideas and contributions from a large group or community. It’s been a marketing darling for years, especially when it comes to social media.

With Twitter, crowdsourcing is an effective way to bring in contributions from your followers (new and old) in order to fund your business or idea. This is especially useful in tandem with something like Kickstarter.

Crowdsourcing can make you plenty of money, or at least capital, but only if it is done correctly. Read up on plenty of successful case studies before attempting to start your first project.

2. Sell products.

This seems like a no-brainer, but some businesses actually forget that people won’t buy anything if they don’t see a call-to-action.

Now, when it comes to *how* you sell products on Twitter, the conversation becomes a little more old school. One of the most effective strategies is to use promotions and discounts to spur spending.

Some businesses have found plenty of success in “daily deals” and other basic marketing practices that fit well with Twitter. Just make sure that you’re not overwhelming your Twitter feed with pushy selling.

3. Produce your own Twitter-related service.

Your audience is on Twitter, which means you already know what they’re using in their free time. Take advantage of this by creating a Twitter product that they will want.

For example, a lot of Twitter users would like to use an app that lets them generate hashtags automatically, based on popularity. Something like this may exist already, but you can develop a better product that your followers will love you for.

Alternatively, you can use websites like Fiverr to charge people for building their Twitter presence. I’ve done this myself by helping other people generate (real) Twitter followers for low prices‒$5 for every 100 followers.

4. Use Sponsored Tweets

Did you know you can actually charge businesses for your Tweets? On SponsoredTweets, you can find sponsors who will pay you to Tweet about their products for a fee you arrange.

Just make sure that you watch what you Tweet on the side. There are ample people who’ve been fired for what they Tweet, and the same goes for losing a relationship with a sponsor.

5. Discover new leads.

Thanks to Twitter’s fantastic search engine tool, you can seek out potential customers based on their bios and what they’re Tweeting.

Let’s say you sell skateboards. You can find new leads by searching for terms like “Need a new skateboard” or “Wish I had a skateboard like this.” From there, you can Tweet at the individual and let them know of a promotion you’re doing on skateboards. You could even offer them a coupon code if they’re interested.

6. Hold a Twitter contest.

Nothing engages people quite as efficiently as a prize. Try linking up with a local business who wants some publicity. Offer to hold a contest with Twitter and be paid a percentage of the sales that come in.

There are a lot of fun and creative ways to make a contest enticing for followers. You can ask them to be judges, crowdsource them for ideas, or simply ask them to favorite/retweet something.

7. Use YouTube.

If you’re savvy with videos, then consider making Twitter-related tutorials that people are searching for on Twitter. With AdSense, you can monetize your YouTube content and make plenty of money based solely on your Twitter expertise.”

http://www.lifehack.org/articles/money/7-creative-and-effective-ways-make-money-twitter.html

 

Website development

Most businesses need a website and mine partically will. The Social Media & Me project will be hosted through a site and then out sourced onto social media to help build awareness. The site will hold all of our written content such as the latest news and reviews etc but will also link out to our youtube channel where we will hold most the video content due to ease.

I decided to make the website myself with my team as I have built many websites before for my own professional work and for others. This will ease up on costs and also allow us to constantly edit and change things as we please to better suit our audience.

The cost to do this ourselves would be £20.83 a month using word press. (ITEM 4.9)

But I also wanted to get a quote from a professional website developer to see how much we would be saving and maybe in the future to upgrade the site how much would this cost.

I contacted “Bras Comet” after a recommendation tip-off from a friend. I spoke to them about my project and they sent me a quote back. See (ITEM 4.10)

 

 

 

APPENDIX FINANCE ITEMS:

 

(4.1) http://www.zoopla.co.uk/to-rent/details/41541512?search_identifier=68f34aa8f9c0930ad0a930ac34ec23d7#FYhd18AK6wfIk81h.97

2016-12-15.png
(4.2) https://ticketing.networkwestmidlands.com/Home/SearchResults#

2016-12-15-2

(4.3) https://ticketing.networkwestmidlands.com/Home/SearchResults#

2016-12-27 (1).png

(4.4)  https://www.gumtree.com/p/office-space-offered/-birmingham-b18-office-space-to-rent-serviced-offices-birmingham/1199709079

2016-12-15 (3).png

(4.5) http://www.pcworld.co.uk/gbuk/computing/desktop-pcs/desktop-pcs/hp-22-b000na-22-all-in-one-pc-white-10146433-pdt.html

2016-12-15 (5).png

(4.6) http://www.pcworld.co.uk/gbuk/o/initorder/basket-confirmation.html

2016-12-15-6

2016-12-15-7

2016-12-15-8

(4.7) http://www.pcworld.co.uk/gbuk/o/initorder/basket-confirmation.html

2016-12-15 (9).png

(4.8) https://groceries.asda.com/trolley

2016-12-15-102016-12-15-112016-12-15-12

(4.9) https://wordpress.com/create/

2016-12-15 (13).png

(4.10) quote-1 

(4.11) http://www.vistaprint.co.uk/search/roller-banner.aspx

2016-12-15 (15).png

(4.12) http://www.pcworld.co.uk/gbuk/computing-accessories/printers-scanners-and-ink/printers/deskjet-3720-all-in-one-wireless-inkjet-printer-25-hp-instant-ink-pre-paid-card-10148420-pdt.html

2016-12-15 (16).png

 

 

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