Video is the way to go

Obviously for my idea the majority of content I and my team will produce for the site will consist of videos. There will also be small blog posts uploaded as and when to appeal to all audiences and also because videos do take a while to produce.

Evidence 1

In fact there have been a number of researches into how most people learn and video was the key. One I came across on ‘The Huffington Post’:

“My company, Kaltura, recently published the inaugural State of Video in Educationreport in which more than 500 educational professionals from across 300 institutions unanimously agreed that video has the potential to create a real impact on education. Respondents — who ranged from senior administration leaders to instructional design professionals — noted that video can:

  • Change the way students learn
  • Boost attendance
  • Create stronger alumni relations
  • Increase the chances for success
  • Influence learning outcomes and the overall student experience

Some of the study’s other major findings:

  • 81 percent of respondents agree that online learning will grow in prominence and underpin the award of a large number of degrees going forward
  • 52 percent state video use has been driven from the ‘bottom up’ by faculty
  • 49 percent estimate a typical student watches six to 20 education videos per month”

(Michal Tsur, 2014)

Evidence 2

This article was not alone. There was another I came across on Linkedin stating that; “research shows that 94% of the teachers have effectively used videos during the academic year and they have found video learning quite effective, it is even better than teaching students through traditional text-books.”- (, 2015)

Travis also goes on to give 7 reasons why videos are a better:

  1. Visual processing
  2. Learning through demonstrations
  3. Self study
  4. Classroom learning
  5. On the job training
  6. Illustration


Evidence 3

Liz Margalit wrote a post for ‘Phychology today’ also discussing the rising trend in video education and business utilizing this to build their consumer habits.

She states: “The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future. (Liraz Margalit Ph.D. 2013)







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